Consumer Tech / Utility · 2026
NumberCaller
A homepage redesign and logo refresh for a caller-ID product, clearer story, sharper brand, and a page built to convert.
Before and after
NumberCaller does a simple, valuable thing, it identifies who is calling. The homepage took too long to say so, and the brand looked older than the product it was selling.
- BeforeThe value of the product was not obvious in the first five secondsAfterOne idea per viewport: what it does, proof it works, how to get it
- BeforeA mark carrying real recognition in dated weight, spacing and colourAfterThe same mark modernised, evolution rather than a rebrand that discards equity
- BeforeClaims sitting apart from the evidence for themAfterFeatures shown in the real product UI, social proof placed beside the claims it supports
The brief
NumberCaller does a simple, valuable thing, identifies who’s calling, but its homepage didn’t say so fast enough, and the brand looked older than the product. The redesign had two jobs: make the value obvious in five seconds, and make the brand feel current.
What we did
We restructured the homepage around one idea per viewport: what it does, proof it works, how to get it. Every section earns its scroll, features are shown in the product’s real UI, social proof sits next to the claims it supports, and the download call-to-action repeats exactly where decision moments happen.
The logo refresh kept the mark’s recognition while modernizing weight, spacing, and color, evolution, not a rebrand that throws away existing equity.
The result
A homepage that tells the whole story in one scroll and a brand that matches the product’s quality: designed in Figma, dev-ready, with the section system documented for future pages.
What this project involved