Consumer Tech / Utility · 2026
NumberCaller
A homepage redesign and logo refresh for a caller-ID product — clearer story, sharper brand, and a page built to convert.
The brief
NumberCaller does a simple, valuable thing — identifies who’s calling — but its homepage didn’t say so fast enough, and the brand looked older than the product. The redesign had two jobs: make the value obvious in five seconds, and make the brand feel current.
What we did
We restructured the homepage around one idea per viewport: what it does, proof it works, how to get it. Every section earns its scroll — features are shown in the product’s real UI, social proof sits next to the claims it supports, and the download call-to-action repeats exactly where decision moments happen.
The logo refresh kept the mark’s recognition while modernizing weight, spacing, and color — evolution, not a rebrand that throws away existing equity.
The result
A homepage that tells the whole story in one scroll and a brand that matches the product’s quality — designed in Figma, dev-ready, with the section system documented for future pages.
