What we do
Website Redesign
We redesign sites that are costing you work, and ship them live without losing what already works.
Start a conversationMost redesigns are sold as a new look. The risk is everything the old site was quietly doing well: the rankings it earned, the pages that produce enquiries, the phone number people actually use. We treat a redesign as a transfer of value first and a visual project second, which is why our case studies show what was there before, not only what replaced it.
How we think about it
A redesign has two jobs and they pull against each other. It has to change enough to fix the reason you started, and preserve enough that the business does not go backwards on launch day. Studios that only do the first part produce a beautiful site with less traffic than the one it replaced, and the loss is rarely attributed correctly because nobody recorded a baseline. We start by measuring what the current site does: which pages earn traffic, which earn enquiries, and which elements are carrying conversion even though nobody is proud of them.
The work then splits cleanly. Structure and content come first, because a redesign that reorganises pages is really a migration, and a migration without a URL map is how sites lose search visibility permanently. Every old URL gets a mapped destination before a single screen is designed. Only then does the visual work begin, and it is built as a system rather than a set of pages, so future sections stay consistent instead of drifting.
Then we ship it. The same people who design your site build it, deploy it, run the cutover and watch the numbers for the first month. That last part matters more than it sounds: the fortnight after launch is when missed redirects and broken tracking surface, and it is when most agencies have already moved on.
Who this fits
- A site that no longer matches the quality of the work the company does
- A business that cannot afford to lose the search traffic it currently has
- A template or builder site that has run out of room for new services or content
- A company that was burned by a redesign that made the numbers worse
What you get
- An audit of the current site: traffic, conversions, structure, speed, accessibility
- A page inventory with a keep, improve, merge or remove decision on every URL
- A complete old to new URL map with redirects, loaded before launch
- Design system and full visual design, desktop and mobile as first-class layouts
- Production build, cutover, and analytics verified working on every template
- Thirty days of post-launch monitoring for 404s, tracking and ranking movement
How it runs
- 01
Measure
Baseline the current site so the redesign can be judged against something real.
- 02
Map
Decide the structure and map every existing URL to its destination.
- 03
Design
Build the system, then the pages, with real content rather than placeholder.
- 04
Ship
Build, stage, review, cut over, then verify redirects and tracking within the hour.
- 05
Watch
Monitor 404s, rankings and conversions for the first month and fix what surfaces.
The proof
From the notebook
Asked often
Will a redesign hurt my Google rankings?
It can, and that is the most common way redesigns go wrong. The cause is almost always URLs changing without a redirect map, or content that was earning traffic being cut. Both are preventable. We inventory every URL and map it to a destination before design starts, verify the whole list against the live site within an hour of launch, then watch Search Console daily for a fortnight.
Do I need a full redesign or just a refresh?
Often a refresh. If the structure works and the site is fast and maintainable, new typography, colour, imagery and copy can change how a company is perceived without touching a single URL, at a fraction of the cost and risk. A full redesign is justified when the structure fights the business, the platform is unmaintainable, or the positioning has changed. We will tell you which one you are looking at before you commit.
How long does a website redesign take?
For a typical business site, expect a few weeks for audit and structure, a few more for design and build, then launch and a month of monitoring. Content volume drives the timeline far more than page count. A site with nine hundred posts to triage takes longer than one with fourteen pages, regardless of how the designs compare.
Can you work with our existing brand?
Yes, and often that is the right call. If the identity is working, a redesign should express it better rather than replace it. Where the brand is genuinely the problem we will say so, but we do not treat every redesign as an excuse to rebrand.